Confusing Passed with Past

Mistaking Passed for Past Mistaking Passed for Past Mistaking Passed for Past By Maeve Maddox Peruser Peggy Lanahan inquires Is it right to state, â€Å"how does the food consistently get passed the tucker? or on the other hand past the bib†? The regular disarray between the words passed and past is reasonable. They are articulated the same and have comparable implications. Cautious scholars need to discover some stunt for recalling the distinction. The two words get from a similar Latin thing: passus step, pace. From that thing came a Vulgar Latin action word passare to step or to walk. English took the word from Old French passer. The structure passed is the past participle of the action word to pass. Pass can be utilized transitively: I passed the congregation on my way to the store. or on the other hand intransitively: He went through existence without a consideration. Intransitive pass is additionally utilized as a doublespeak for bite the dust, as in When did your dad pass? The word past can be utilized as a descriptive word: Dont hold feelings of spite for past offenses. as a verb modifier: I figured he would stop, however he just ran past. furthermore, as a relational word: How does the food consistently move beyond the face cloth? For additional on Past versus Passed, read this post by Ali. Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Misused Words class, check our well known posts, or pick a related post below:English Grammar 101: All You Need to Know40 Synonyms for â€Å"Lie†12 Misunderstood and Misquoted Shakespearean Expressions

Sport and Recreation Management Essay Example | Topics and Well Written Essays - 2000 words

Game and Recreation Management - Essay Example This exploration will start with the explanation that the advanced world is alive to the way that work is the way to financial, social, physical, and profound prosperity. In any case, even as individuals center around their works and important exercises, they value the hugeness of spare time, recreational time, and relaxation time in their undertakings. To be sure, there is a typical attestation in the advanced world that all work with no play makes Jack a dull kid that advocates for recreation time. In a perfect world, we can characterize recreation whenever that an individual spends away from work, business, support exercises, family exercises, and scholarly exercises. While characterizing relaxation, we allude to time, which incorporates nondiscretionary time, working time, and recreation time where relaxation is optional time. Significant is that all exercises done during relaxation time must be vital and picked at through and through freedom by people. Truth be told, there is a qualification among recreation and unavoidable exercises as for the rationale of any movement. All the more in this way, there is a distinction among recreation and spare time since certain components as social weights may constrain people to participate in relaxation exercises. For example, the need to stay aware of the financial advancements accomplished by our partners may drive one to invest recreation energy in exercises planned for inferring monetary worth. As a rule, relaxation opportunity arrives in little amounts during weekdays where various people and nations have differing feelings on the estimation of recreation time. In America, numerous people have around 35 to 40 hours of recreation for every week. The most widely recognized idea of recreation is social relaxation that identifies with activities sought after in a social arrangement since the social establishment perceives the centrality of recreation. Diverse social settings decide the time accessible for relaxation where a few social orders have people who worth work more than any recreation movement henceforth inferring little recreation time. As a rule, ladies have less relaxation time contrasted with men regarding all recreation parts. Preferably, the fundamental segments of relaxation incorporate providing food, guest attractions, children’s play exercises, sport and physical diversion exercises, locally established recreation, field amusement exercises just as expressions and diversion.

Use Your 5 Senses to Manage Stress Levels

Use Your 5 Senses to Manage Stress Levels PTSD Coping Print Use Your 5 Senses to Manage Stress Levels By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Updated on January 22, 2020 PeopleImages.com/DigitalVision/Getty Images More in PTSD Coping Causes Symptoms Diagnosis Treatment Related Conditions PTSD and the Military In This Article Table of Contents Expand Importance of Self-Soothing Touch Taste Smell Sight Sound Implementing These Strategies View All Back To Top When you are upset, it is important to have ways of coping with stress. There are many ways to relieve stress and among them are what we sometimes call self-soothing skills or techniques. These are simple things that you can do wherever youre at that can bring calm to your mind and body. Why Are Self-Soothing Skills Important? Coping strategies are diverse, just like the people who rely on them. When stress and anxiety hit, its a good idea to have a few skills ready to help you find relief. For example, seeking out social support can be an excellent way of improving your mood. However, symptoms of PTSD, such as unpleasant memories or thoughts about a past traumatic event, can sometimes occur unexpectedly. It is times like these when social support may not be readily available. Therefore, it is important to learn coping strategies that you can do on your own. Coping strategies are focused on your emotions and often described as self-soothing or self-care coping strategies. The most effective strategies involve one or more of the five senses â€" touch, taste, smell, sight, and sound. Lets take a look at some self-soothing techniques you can try for each sense. The Soothing Aspects of Touch Your skin is the largest organ in your body and it is very sensitive to external stimulus. This makes it a powerful tool in your ability to relax, unwind, and find relief from the stress that youre feeling. Water is one of the ways that you can feel instant relief. That can come from soaking in a warm bath or going for a swim. Likewise, you can give your skin a warm touch by simply sitting in the warmth of the sun or changing into your most comfortable clothes. Among other things, you might try are taking a few minutes to stretch your musclesâ€"possibly through a few simple yoga poses or tai chi movementsâ€"or getting a massage. Even taking a few minutes to play with and pet an animal can be amazingly beneficial to your mood. The Tastes That Can Soothe While its best to try not to turn to food for comfort all the time, there is something to be said about its effects on mood. Many of us have learned that hunger can lead to irritability and this can impact stress levels as well. Rather than turning to junk food to make yourself feel better, try sucking on hard candy or sipping a cup of soothing herbal tea. You may also find ease in a comforting meal. Try to include healthy foods so you maintain a healthy body as well as a healthy mind. The Refreshing Power of Smell A number of research studies have looked into the positive benefits of aromatherapy. It is often one of the recommended natural treatments for people dealing with stress, anxiety, depression, and problems with sleep. For instance, one study found that intensive care patients with anxiety slept better after inhaling lavender essential oil.?? In a meta-analysis of various clinical studies, researchers found that aromas can play a positive role in stress management.?? There are many ways you can take advantage of soothing scents. Browsing a flower shop or spending time literally smelling the roses in a garden can brighten your mood. Likewise, simply stepping outside and taking a deep breath of fresh air can provide instant stress relief. Lavender, vanilla, bergamot and a number of other fragrances have proven to reduce stress as well. You can get these through scented candles, aromatherapy diffusers with essential oils, or a variety of other products. Take Your Mind off It With Sight Distractions can be a good thing, particularly when your mind is stuck on your stress triggers. Sometimes its best to just find something amusing or interesting to look at.   Some of the techniques you might use include reading a good book or simply watching the clouds pass by. You can also entertain yourself by watching a funny movie or television show. Many people also find it beneficial to reflect on happy times or hopes and dreams. You might want to look through pictures of your loved ones or a past vacation that was filled with fun and joy. Of course, you can also daydream about places you want to visit. Look for things around you that make you smile and its likely the stress will dissipate. Relax With Sound Your sense of sound is just as effective as the rest in setting you up for a positive emotional state. Music therapy has become a recommended treatment for people with depression, anxiety, and stress. No matter where you are, you can feel these effects by listening to relaxing music or singing to yourself.?? You might even try saying  positive statements to yourself as a verbal form of self-encouragement. Some people have also found that playing a musical instrument or learning how to play one has helped them reduce their stress. Putting These Strategies to Work When engaging in these strategies, make sure to focus completely on the task at hand. That is, be mindful of your senses and what you are experiencing. Anytime you are distracted, simply bring your attention back to what you are doing. Come up with your own self-soothing strategies that you can do when you are upset. Try to list as many as you can. The more you have at your disposal, the better off you will be in improving your mood when you are experiencing distress. How Proper Self Care Can Reduce Your Stress Levels

Is It Can t Happen Here - 913 Words

Can Totalitarianism Happen in America? In 1935 Sinclair Lewis wrote a book entitled It Can’t Happen Here; in Lewis’novel he shows that through the political system that is in place in America that it is possible for a totalitarian leader can come to power. In 1935 when the book was written the United States was going through The Great Depression; during this time anything was possible. Americans were desperate for an answer and if a leader at this time were providing people with a way back to prosperity, then they would take it. This means that totalitarian government was possible at this time. At this time Germany went through a similar Depression, which led to the rise of Adolf Hitler. Hitler was able to rise to power legally because of Germany was a newly formed democracy that that allowed Hitler to rise to power. The president in the United States at the time was Franklin Delano Roosevelt. Hitler and Roosevelt had similarities in the way they came to power and the w ays they stayed in power. They both used technology to spread their message of hope and both leaders had the opportunity to call for complete control of the government. When Adolf Hitler rose to power he used his great speaking ability. Hitler, a war veteran who was considered a terrible worker was able to take control of the Germans Workers Party. He was able to take control of the party because of his great speaking abilities. When Hitler first joined the party the number of seats that the party had inShow MoreRelatedWe Don t Belong Anywhere950 Words   |  4 Pages We don t feel like we belong in either family, my granddaughter said, the tears slowly rolling down her cheeks. I squeezed her hand, took a sip of my coffee and glanced at my grandson who nodded his head in agreement. It s true, Grandma, he chimed in. We don t belong anywhere. No stranger to blended families, when we raised our family, my husband and I found out quickly that not everyone is the Brady Bunch. Every year when my my children arrived home from summer visitationRead MoreObama s New Executive Action1250 Words   |  5 Pagesaction is a substandard idea because Obama didn t go through the necessary terms for an action, and a one man legislature is terrible since the action is based on only one perspective compared to many people. Also, you will be using more money to â€Å"beefing upâ€Å" the border when that money could be used for schools. Lastly, This would only apply to illegal immigrants that have been here for more than 5 years, how could you affirm that they have been here for that many years ? There are too many technicalitiesRead MoreThe Angels Pariah Versus The Prince Of Angels1674 Words   |  7 Pagesthe misfortune in the battle against demons, after all every place needs a pariah to take the blame, even heaven. 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Ap English Argument Essay Samples Ideas

Ap English Argument Essay Samples Ideas Ap English Argument Essay Samples Consider it as the middle of an internet, with all your arguments branching off of it. Argumentative essays look at an idea or a problem and present each side whilst building a case for a single side specifically. All you should get started with is your primary argument so that you are able to create a thesis statement and get working on those principal points for the remainder of your paper. Ideally, an ideal essay ought to go via three or more distinct drafts before submission. There are a few decent books on this you may want to check at. To the contrary, it can likewise be quite interesting to work on only in case you have good topic in your hands as it's thought of as the backbone of an evaluative essay. Also, utilize all the scratch paper you require. Add to that some researches that can be accomplished immediately as you are in the procedure o completing your paper. Tie every claim you make to a bit of evidence to make sure the ideal essay possible. As a writer, you have the choice of narrowing the reach of your paper. The narcissist's lies aren't goal-orientated. You would then have to give an argument which demonstrates that a specific mind-independent moral obligation exists. A number of the essays ask you to describe what's happening and a number of them are about why it's happening. The Upside to Ap English Argument Essay Samples Even though you should attempt to stick with logical arguments, attempt to pinpoint any emotional reactions that individuals may have to the issue you're writing about. Knowing the question you're answering is the most crucial portion of AP writing. For instance, if you are interested in being strongly identified with the topic, then you a re able to increase the degree of your arguments about the outcomes of an active event. Your topic sentence is your very first impression and you would like to make it a good one so ensure that it grasps your reader immediately so they are equally as interested in what you are going to let them know as you're in what you've got to say. The secret to all sorts of synthesis is exactly the same. You will then have to approach the subject by gathering, generating, and evaluating credible sources to back up your evidence. You can accomplish this by citing more examples besides largely accepted facts. For your debate to be a strong one you always need to double check to see whether there are enough data and information that can back up your viewpoint. It will be more feasible in the event you would allow it to be an argumentative sort of essay. Compare and contrast essay is widely utilised in many different types of writing assignments. Such essays is written in the very first person. Photo essay is to assist critical essay b essay. When you get the hang of it, you will understand that writing argumentative essays will not just assist you in school, but also out in the actual world too. An argumentative essay is a sort of essay that asks you to have a stand on a specific issue or idea, usually expressed in the shape of a quotation. Every argumentative essay should depend on a topic which can be debated. Writing an argumentative essay isn't simple and includes practice. Essay writing is a difficult business when you're at college. It should encompass your whole essay in only 1 sentence. The author should decide on a topic that can be well defended and debatable. There's a typical manner of writing the debut of an AP argumentative essay and this may easily tell readers whether you understand how to compose an AP argumentative essay or not. The Good, the Bad and Ap English Argument Essay Samples It is possible to also acquire a variety of discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. How to compose a work application essay a work application essay, which is also known as a supporting statement, is part of the majority of job applications the work application. All email shipping and delivery services are available totally at no charge. Our customer support will gladly tell you whether there are any special offers at the present time, and make sure you are getting the v ery best service our business can deliver.

Great War Assignment Free Essays

This letter collection tell us about their bittersweet personal love story. The collected letters from Murray are addressed to his fiance Margaret who he was engaged to be married to. The tone in his letters are affectionate and loving. We will write a custom essay sample on Great War Assignment or any similar topic only for you Order Now In the letters, he refers to her as â€Å"dear girl†2 â€Å"Honey girl†3 or â€Å"Girlie†4, and often tells how much he † dream[s] of [the] days†5 that they had together. For Murray, the existence of his sweet fiance Margaret was probably an emotional support on the war front. Letters from her perhaps gave him sense of certainty about their delightful future that eased his loneliness. Wellington Murray Dennis and Margaret Munroe letter, June, 1917, WWW Collection, www. Contraindicates. Ca ! Elongation Murray Dennis and Margaret Munroe letter, 20 May, 1917, WWW Collection, ! Elongation ! Elongation ! Elongation Murray Dennis and Margaret Munroe letter, July, 1917, WWW Collection, Matura’s 3 The contents of his letters extend from everyday life on the battlefield to discussion on their relationship. He did not tell Margaret about the detailed hardships or horrors he experienced on the battlefield; this is, probably, because he did not want to make her worried or scared of losing him. Instead of sounding so concerned, he tries to think of something pleasant; â€Å"Instead of coming home to you tonight dear (as we had figured) I come â€Å"home† to a tent and in place of having you pouring out my tea and passing me delicious cakes across a clean white table cloth I get a certain issue of tea in a mess tin and I eat bread and cheese seated on the grass. â€Å"6 In this note, Murray combines reality, nostalgia, and fantasy. Together, they work as an escapism for him. In his mind, the reality of the battlefield somehow exists in parallel to happy memories and a spotless dream image. As he sipped â€Å"tea in a mess in† and eats â€Å"bread and cheese on the grass† after his duty, he remembers of going to â€Å"picnic parties†7 with Margaret back in Canada. As for nostalgia, he flashes back to her gentle way when she would pour his tea and pass him the delicious cake she made. Then fantasy plays a role in the memory. The phrase â€Å"coming home to you† represents his dream future of being married to Margaret, and â€Å"a clean white table cloth† is one example of details in his idealistic image. His daydream alters bitter ! Elongation ! Wellington Matura’s 4 reality; â€Å"a tent† into the dream home, â€Å"bread and cheese seated on the grass† to delicious cakes†, and a â€Å"mess tin† to † a clean white table cloth†, believe it or not. Writing a letter to his fiance provided Murray a comforting time that he can live apart from the reality for a little while. It perhaps was a escap ism for him; however, he might not had been necessary wanted to escape from the reality he was placed. Regarding the discussion about their relationship, it seems like Murray was having a debate in his head whether if he should have gotten married before he left Canada. In the first letter in this collection, written on May 4th, 1917, he noted it was a good session not to be married; â€Å"Still we were wise that we did not marry, no matter what our hearts prompted. â€Å"8 Perhaps, Murray thought he was saving her from having to live a lonely life by choosing not to marry her. Thus, Margaret is not forced to wait for him to be back to Canada, in addition, she would have a better chance to be marrying to another man and not live a lonely life, when Murray does not survive the war. Despite the rational decision in the beginning, he started to have mixed feeling about it because he realizes how â€Å"my[his] love [towards Margaret] has matured. 9 On July 5th 1917, he admits that he â€Å"thought it would have been better to have married [with Margaret]†10 because she might find â€Å"someone else to help you[her] ease the burden. † 1 1 Clearly, Murray was faced with a dilemma; he wanted to establish an unshakable ! Elongation Murray Dennis and Margaret Munroe letter, 4 May, 1917, WWW Collection, ! 9 ! Elongation ! Elongation Matura’s 5 connection with Margaret but Just could not let her to live a lonely life if he could not manage to survive. Not a single letters from Murray suggests that he supported or liked the war although he rarely expressed his dissatisfaction towards the warfare he was involved in. On May 4th, 1917, he reassuringly wrote in the letter â€Å"I’m [ He is] not lonesome nor downhearted†12 but he also tells Margaret that he’s thinking about â€Å"what[their happy marriage] might have been had[happened] [if] this war [did] not intervened†13 in the same letter. Murray said he is not downhearted to give her sense of safety about him at the war, however, at the same time, he did not hide frustration about the war holding them back from the happy marriage. About 2 months later, he expressed his personal reflection about the war n the letter: â€Å"We had thought to be living our lives together in piece F[f]ann. how fate plays tricks with human plans. â€Å"14 Murray was amazed how the war derailed his future plans they had in mind in such an unpredictable way. As suggested in the beginning, he was an implement dealer not a career soldier; and, he probably had never thought he’d be a soldier nor supported the war. Everything 112 ! Littleton ! Eliminating ! 14 ! Elongation Matura’s 6 that seemed to be real and going smoothly sank out of his sight, then his life changed dramatically. The war relocated him in a grim battlefield in an unknown country. There is no doubt that Murray was excited about what the future holds for him and Margaret. Perhaps, he tried the very best he could to survive on the battlefield, so that he can be back to his â€Å"Honey Girl†1 aback in the country. The following shows how he ended the letter written on the letter written on July 7th, 1918; â€Å"The way you showed yourself so all mine honey girl is one of the sacred memories I have taken to France †¦ L loved you with my whole heart†¦ N[n]owe kisses and all love and honor to the mother of our children. Your faithfully Murray’16. This quote shows Murray strong love towards Margaret and it also his want to settle down and raise a family. The ending of the letter â€Å"all love and honor to the mother of our children† shows his idealistic perspective about domestic pleasure as a father and husband. This specific written on July 7th, 1918 is interesting because Murray strong feeling as never before is enclosed into the writing. Perhaps, he was afraid if he can survive as the war went on for a long time, so he tried to convince himself to live by feeling hopeful about the future. Sadly, Murray could not raise a loving family with Margaret as he desired, more pathetic still, he was killed in action on August 9th, 1918. On November 1 lath same year, only three months later his death, the WWW ended. II 51 Elongation ! Eliminating Murray Dennis and Margaret Munroe letter, 7 July, 1918, WWW Collection, Matura’s 7 After his death in France, many letters from family and friends were delivered to Margaret but not from her fiancee anymore. It seems her family and friends were teary about Murray death, at the same time, also trying to cheer her up: Oh Margaret I hardly know what to write but I want you to feel you have my sympathy despite my own feelings as yet it seems impossible to realize the truth. I have had no further correspondence but seen his dear name in the list†¦ Yours affectionately Murray Mother†17 † You know How Sorry I am for you I cannot tell you You will Just know and I know how Brave you are going to be†¦ Heaps of Love Sorrowing P[? ]e† â€Å"Only today did I hear of your great sorrow,When any one I love is in sorrow it makes my heart ache Oh Dear†¦ Lovingly Elsie†18 Many of her friends and family almost immediately wrote to Margaret when they eared the sad news. This shows how much Murray was loved by people around him and the strength of their bond between family and friends. The letters were filled with thoughtful expressions of sympathy. However, it also sounded like they got used to write letter of sympathy on the death on young soldiers as there were many killed and wounded soldiers; â€Å"This is a sad time for the Wellington Murray Dennis and Margaret Munroe letter, 4 September , 1918, WWW Collection, www. Contraindicates. Ca Wellington Murray Dennis and Margaret Munroe letter, 7 September , 1918, WWW Matura’s 8 people of Canada such long lists of killed wounded coming in every day’ 19. Some of the letters praised his braveness fighting his last breath for the war effort: â€Å"l know you will be proud as we are for the one who is so grand for he is not dead but sleepers†¦ Your loving niece Georgia†20 â€Å"Mingled with your sorrow there must – be a feeling of pride that your friend gave his life for such a noble cause†¦ Yours sincerely Ethel Radcliff†21 It appears people who lived during WWW considered being sacrificed for the war is noble and honorable. This is a twisted convention because what Murray wanted on the battlefield is to being back home and live in piece with Margaret. Battles fought, invented efficient weapons, numbers of soldiers killed or treaty that ended everything after such turbulence; those are the â€Å"facts† I learned in history or social classes. Reading the letter collection of Murray expanded brought me a different perspective to wars. Wars are not only about those â€Å"facts† and their cause and effect; there are plethora of personal stories behind them. Murray was a soldiers but, at the same time, he was young. He had a bright future ahead of him, and it has just started to shape itself. There is no reason for me to demur at this statement. But then, there are wars still going on around the world. I wonder why, after 14 years from the beginning on 21st century, violence is still used as a last resort. I wonder if there is such a thing as ending of the use of violence. I was grown in Japan where all children receive peace education, and always thought, as a child, starting a war had disappear from options. It is sad that there are parts in the world where people are forced to live under the tension and straining situations. How to cite Great War Assignment, Essays

Lakme free essay sample

Executive Summary About the project Within a short span of the last five six years, the use of cosmetics by Indian consumer has increased significantly with more and more women taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and availability. Lakme is an Indian brand of cosmetics, owned by Uniliver, it started as 100% subsidiary of Tata oil mills which is a part of Tata group. * This cosmetics and personal care industry has been growing at an average rate of 20% for the last few years. Perfumes and skin care and hair care products are some of the major segments with promising prospects for U. S. companies. * Penetration of most cosmetic and toiletries is very low in India. The urban population with increasing purchasing power is the major force driving demand for cosmetics. India is very price sensitive market. Lakme is facing competitive edge in market with various brands. We will write a custom essay sample on Lakme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The growing Indian cosmetics market offer promising prospects for international Brands. Introduction To Company Half a century ago, as India took her first step into freedom, Lakme, India’s first beauty brand was born. At a time when beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian industry – that of skin care and cosmetic products. Lakme has grown to have a wide variety of products and services that cover all facets of beauty care and arm consumer ith products to pamper herself from head to toe. These include for lips, nails, eyes, face and skin , and services like Lakme Beauty Salon. A little bit of Lakme history: In 1995, Lakme ltd (a Tata group company) and HLL formed 50:50 venture Lakme Lever that would market and distribute Lakme’s products. In 1998, Lakme sold its brand (and 50% it owns in the JV) to HLL, renamed itself trent and entered a different business (retail). Only, the years between 1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakme future. It offered a range of cosmetics with anil polish, lipsticks from early 80’s. Lakme also understand the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of skincare products from 1987. Research Methodology The research is based on:- Primary data * Questionnaire Secondary Data * Internet * Company report amp; broachers * Magazines * Newspaper Data is also gathered by talking to the respondents (target audience, understanding their beauty needs, what aspire them to go for the (Lakme) brand. Also the level of:- * Brand awareness * Price level * Visibility of brand personality * Expectancy of communication All these factors were the prime criterion for selecting (Which brand? ), Short listing and ranking (level of trustworthiness? Or most favored) which had helped us for identifying the winner in cosmetics industry. Research Design The research is based on exploratory study Research is exploratory when you use no earlier model as a basis of your study. The most usual reason for using this approach is that you have no other choice. Normally you would like to take an earlier theory as a support , but there perhaps is none , or all available models come from wrong contexts, Exploratory research means that hardly anything known about the matter at the out set of the project. You then have to begin with a rather vague impression of what you should study and it is also impossible to make a detailed work plan in advance. The data is collected by drafting a questionnaire and thereby interpreted or analyzed or result by using the Microsoft excel. SWOT Analysis of Lakme Strengths: * Local brand of specific relevance to India Strong Ramp;D capability, well linked with business. * Integrated supply chain and well spread manufacturing units * Ability to deliver cost savings Weaknesses * Price positioning in some categories allows for low price competition * Varying quality range in its products Opportunities * Brand growth through increased consumption depth and frequency of usage across all categories. * Upgrading consume rs through innovation to new levels of quality and performance. Threats * Aggressive price competition from local and multinational players. * Non existence of brand image in long run. Table of contents 1. Declaration . Acknowledgement 3. Executive summary 4. Introduction to company 5. Research methodology 6. Research design 7. SWOT analysis 8. Data interpretation 9. Findings and conclusion 10. Recommendation 11. Bibliography 12. Questionnaire Q1:-Do you use Lakme products (brand) for cosmetics? * 65% of women use Lakme products where 35% don’t. Still lot of maket segment of women needed to be targeted. Q2:- Do Lakme provides quality products ? * 60% of women think that Lakme provides quality products. Q3:-Are you Brand Loyal to Lakme? * Only 30% of women are loyal towards Lakme brand. Q4:- For what purpose you use Lakme Products? Maximum women use Lakme brand for lip color and then Face products. Only 10% usage of Nail Enamel. Q5:-What do you think about the price level of Lakme Products? * Women are satisfied with the product prices but 30% of women still think the price of Lakme brand is high. Q6:-If not Lakme then which Other Brand? * L’Oreal is tough competitor of Lakme as 39% women would prefer L’Oreal and then Revlon at 22%. Q7:- Do celebrity endorsements in advertisements att ract you towards Lakme Products? * There is good effect of celebrity endorsement among women as 66% women to get impressed by advertisement of Lakme brand by Celebrity. Q8:- What inspire you to go for any cosmetic product? * 36% women prefer Lakme for its Quality and the range of color is also impressive among women as 30% women choose Lakme product for its variety of shades. Findings and Conclusion * The Lakme Brand is known for Quality among women consumers. * Preferred product of Lakme is range and color of Lip Colors. * Price level of Lakme brand is optimum so easily affordable by maximum women segment market * L’Oreal is tough competition to Lakme . Data collected shows switching on another product is highly spontaneous and can prefer other brands. Lack of Brand Loyality among women using Lakme products. * Advertisements do influence women for buying Lakme product. * Scope of covering market share is wide. More innovations are expected. As user of Lakme product are preferring the Brand for its Quality and range of Color/Shades available in the market. Recommendations * Promotion beyond fashion week * The brand should not lose its focus away from cosmetics. It can prove to be detrimental. * For vast reach unlikely, in the short term, â€Å"some sort of an alliance or co-branding with salons that already exist may, perhaps , have been a better strategy. More promotions required as still market segment of women do not use the products though Lakme beauty products are reasonably priced , it has not been communicated well enough. Bibliography * Kotler Philip, Keller Lane Kevin Marketing, Prentice Hall Of India, 2005 * S. P Gupta , Business Statistics, 14th Edition,2005 * Tata Mc Graw-Hill Edition, Business Research Methods, Donald R. Cooper, Pamela S. Schindler. References * www. lakmeindia. com * www. hll. com * www. economictimes. com * www. financialexpress. com